Everyone has opinions about the Boomers (born 1945 to 1964), but no one understands the secrets of Generation Y (born 1985 to 2010) like Ken Gronbach. Ken has forecasted that Gen Y will be the most powerful and influential generation ever born in the United States. Gen Y is already consuming at 500% of the level of their Boomer parents age for age in adjusted dollars. Not preparing for or taking Gen Y seriously could be compared to not heeding the warnings of a tidal wave or avalanche. Gen Y is going to change everything retail related, so forget what you think you know. They will be the first generation to routinely have brand new cars in high school. Gen Y will change the way we all live. Get ready for a sea of cultural, social and economic change the magnitude of which the nation has never seen before.
   How will Generation Y make its mark on your organization or business in the next three, five and ten years? You can find out from the man who has devoted the last ten years to researching and developing an uncanny insight into Gen Y, Ken Gronbach.

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